Asian English
Copywriting & Editing Services
Services Offered
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Copywriting
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Editing
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Proofreading
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English language correction
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Translation
We have experience in a variety of publication formats including:
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Websites and intranets
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Brochures
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Newsletters
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Letters
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Reports
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Annual reports
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Corporate profiles
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Information kits
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Media releases
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Corporate style manuals
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Display and presentation material
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CV/Resume
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College/University papers
Copywriting
Copywriting means writing pretty much anything that will appear in print - whether on paper or online. Traditionally, copywriting has been associated with advertising, but can mean assistance with writing your website, articles, newsletter, employee communications, flyers, company profiles, letters, emails, presentations, proposals, pitch documents, manuals, policy and procedure documents etc.
Editing
Editing involves assisting with the structure and content of a document. Examples include; ensuring the text is suitable for the intended audience, ensuring the document creates an impact (looking at length of text and paragraphs, order of sub-topics, use of headings, tone and style, flow, use of jargon, footnotes, diagrams etc), accuracy of information, and consistency within the text and with the publisher's style manual (where appropriate).
Editorial work involves a collaborative approach to maintain the author's style and vision, while ensuring the document creates maximum impact with the intended reader.
Proofreading
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Proofreading usually occurs at the later stages of producing a document, as the final "quality control" check before it hits the printers, or is submitted as final. Proofreading commonly refers to; correcting spellings, grammar, punctuation and general "typos", but also encompasses checking:
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Consistency of terminology within a document
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Consistency of use of fonts, particularly in headings, footnotes, references etc
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Sequential page numbering, headings, table references etc
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Glossaries
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Page and section breaks are not in inconvenient places.
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